I am a Ph.D. candidate and a researcher in quantitative marketing at Goethe University Frankfurt.
In my research projects, I empirically analyze the impacts of privacy regulations focusing on the online advertising market. I explain and quantify the consequences for users (e.g., decision cost on cookie banners), firms (e.g., web traffic and tracking), and the whole market (e.g., website-tracker network).
Publications
How Do Privacy Laws Impact the Value for Advertisers, Publishers and Users in the Online Advertising Market? A Comparison of the EU, US and China, with Bernd Skiera, Journal of Creating Value, 2022, 8(2), 306-327. |
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Working in Progress
How does Standardized Consent for Personal Data Processing Affect Online Tracking?, with Bernd Skiera. |
Funding
All projects have received funding from the European Research Council (ERC) under the European Union’s Horizon 2020 research and innovation program (grant agreement No. 833714).