I am a Ph.D. candidate and a researcher in quantitative marketing at Goethe University Frankfurt. In my research projects, I empirically analyze the impacts of privacy regulations focusing on the online advertising market. I explain and quantify the consequences for users (e.g., decision cost on cookie banners), firms (e.g., web traffic and tracking), and the whole market (e.g., network).
Publications
The Impact of the General Data Protection Regulation on the Online Advertising Market, 2022, joint work with Bernd Skiera, Klaus Miller, Lennart Kraft, René Laub, and Julia Schmitt.
- Softcover & Kindle eBook, Interactive PDF, Free Web Version.
- Media coverage by Forbes.
How Do Privacy Laws Impact the Value for Advertisers, Publishers and Users in the Online Advertising Market? A Comparison of the EU, US and China, 2022, joint work with Bernd Skiera.
- Journal of Creating Value, forthcoming.
- Full paper: PDF, Publisher Version
Working in Progress
- Standardized Consent for Personal Data Privacy, with Bernd Skiera.
Funding
The projects have received funding from the European Research Council (ERC) under the European Union’s Horizon 2020 research and innovation program (grant agreement No. 833714).
