Yuxi Jin

I am a Ph.D. candidate and a researcher in quantitative marketing at Goethe University Frankfurt. In my research projects, I empirically analyze the impacts of privacy regulations focusing on the online advertising market. I explain and quantify the consequences for users (e.g., decision cost on cookie banners), firms (e.g., web traffic and tracking), and the whole market (e.g., network).


Working in Progress

  • Standardized Consent for Personal Data Privacy, with Bernd Skiera.


The projects have received funding from the European Research Council (ERC) under the European Union’s Horizon 2020 research and innovation program (grant agreement No. 833714).