I am a Ph.D. candidate and a researcher in quantitative marketing at Goethe University Frankfurt.
My research examines how privacy regulation reshapes data driven markets. I focus on how firms adapt their data practices and user communication, and how these responses affect users, firms, and competition in online advertising.
Publications
| How Do Privacy Laws Impact the Value for Advertisers, Publishers and Users in the Online Advertising Market? A Comparison of the EU, US and China, with Bernd Skiera, Journal of Creating Value, 2022, 8(2), 306-327. |
| PDF | DOI |
Working in Progress
| How Does Standardized Permission for Personal Data Processing Affect Online Tracking? An Analysis of the Impact of Transparency and Consent Framework (TCF), with Bernd Skiera. |
| Monetization and Privacy Policy Design: Evidence from Mobile Apps |
| Mapping Third-party Tracking in the Web, with Maximilian Matthe and Bernd Skiera. |
Funding
All projects have received funding from the European Research Council (ERC) under the European Union’s Horizon 2020 research and innovation program (grant agreement No. 833714).
