Yuxi Jin

I am a Ph.D. candidate and a researcher in quantitative marketing at Goethe University Frankfurt.

In my research projects, I empirically analyze the impacts of privacy regulations focusing on the online advertising market. I explain and quantify the consequences for users (e.g., decision cost on cookie banners), firms (e.g., web traffic and tracking), and the whole market (e.g., website-tracker network).


The Impact of the General Data Protection Regulation on the Online Advertising Market, with Bernd Skiera, Klaus Miller, Lennart Kraft, René Laub, and Julia Schmitt, Book, 2022.
Softcover & Kindle eBook | Interactive PDF | Free Web Version
Media coverage by Forbes.
How Do Privacy Laws Impact the Value for Advertisers, Publishers and Users in the Online Advertising Market? A Comparison of the EU, US and China, with Bernd Skiera, Journal of Creating Value, 2022, 8(2), 306-327.

Working in Progress

How does Standardized Consent for Personal Data Processing Affect Online Tracking?, with Bernd Skiera.
Mapping Third-party Tracking in the Web, with Maximilian Matthe and Bernd Skiera.


All projects have received funding from the European Research Council (ERC) under the European Union’s Horizon 2020 research and innovation program (grant agreement No. 833714).